Marketing (or not) With My Clients' Homes

I think I did it right. I started designing gardens before I knew that was what I would "grow up" to do. My first forays into site design as a kid included a fantasy plant nursery, pet store, and flower shop.  My parents' back yard was the subject of many site plans as well, though they didn't implement my thoughts.I earned my BLA (Bachelors of Landscape Architecture, a 5 year degree), got my first "real" job, and after a few years, began taking my own projects on the side.  This year I started teaching and finally went full-time as my own boss.  I have essentially spent all my free time for the last mumble-mumble years absorbed in design, gardens, plants, and everything related.You would think that I would have no shortage of beautiful built projects to share online, adding new ones all the time.  Below is part of why I don't put a full body of work in public online places:Naturally, many of the projects I've worked on have been with former employers.  Many of them are my work or at least partly so, but the former employer owns the intellectual property.  I can put the work I did in my own portfolio, that is industry standard, but it is not kosher to put that stuff on my own website or blog to promote myself apart from promoting the company I worked for at the time.  In addition to that, I have agreements with some former employers that state I won't put anything online that came from my employment with them, and some clients and I have similar agreements.  Not marketing with clients' projects can be limiting in this age where everything is available at a click, but there ya go.I respect the wishes of my clients and some of them are more particular about their privacy than others.  I never post or put online anything that a client would like to keep private.  For some of them, that is everything.  The work I do is often someone's home, and I totally get wanting to keep home private!Additionally, a garden is never done.  The design work is only a portion of making a quality outdoor environment.   A great many projects are phased in for budget reasons or other limitations (this can take years!), and it also takes time for the plants to grow in.  In a recent post on a project in Italy, you can see that the photos I posted span about 2 years - after two years, that garden is just getting to the point where it looks good enough to take photos and post them.  If I had posted it too early, it would not have had the same ability to represent what the intention was in the first place.I am incredibly fortunate to work on amazing projects with amazing people - whether their own home, a rental, or a commercial or institutional project, there's opportunity for discovery, beauty, and environmental benefits all around.... so am I still doing it right?  I sure hope so.Hemerocallis 'c1797a' fd 4 

True Colors (not what the interwebs says)

I love the internet, I really do.  Seriously, I rely on it for all sorts of things.  None of this is new information for you, savvy reader, but here's something that drives me absolutely bananas (you know it's serious because I don't even like bananas!)Here's a screen shot of Helleborus 'Onyx odyssey' from an internet image search: Helleborus 'Onyx Odyssey' screenshotThe majority of the photos above are a black or slatey near black color.  From a collection like that, the black-flower-hopeful would expect that this plant was a true black or at least so ridiculously dark flowering that it didn't matter.I recognize that cameras and monitors vary in their abilities to accurately represent color, I have no issue there.  My issue is more of an honor-code type thing.  Below are some photos I took of this same cultivar in my old apartment patio:Helleborous 'onyx oddysea' 2Helleborous 'onyx oddysea' FLHelleborous 'Onyx Odyssea' in sunI find it important to photograph plants and flowers in the shade and the sun, and with different kinds of backgrounds and other things in the shot like ambiguous planty backgrounds and also my own hand.  The camera automatically makes adjustments depending on what is in the picture - and then if I were to adjust the color in Photoshop, there are algorithms that make assumptions about what the color was supposed to be.For my design work, the internet serves as a great starting point and a place to see as many different images of the same plant as I possibly can.  However, I've learned to mentally visualize colors of plants and flowers from web searches, and also to take into account the quality of the photos and the lighting.I try to grow as many different plants as I can at home (more on that later) so that I can have the best possible understanding of a plant's color and habit.  I keep an extensive collection of photos that I've personally taken so I can track the same plant under as many light and growing conditions as possible, and so that I have a mind's eye recollection of each plant.My complaint, if you can really call it that, is that clients can find color-adjusted and completely unrealistic photos online, and expect that their plants will look just like that.  Plants are amazing, gorgeous, living things.... but they're not always the supermodels (also usually photoshopped) that some catalogs would have us believe.  Every once in a while, they become mere mortals like the rest of us.  Beautiful in their own right, but not exactly as depicted.So please - don't be taken in by a great photo.  Check them all.  Consider before you fall in love if you're enamored with the image or the plant itself.  We all deserve to be loved for who we are, sans photoshop.0-not used Helleborous 'onyx oddysea' ftf 1gal 4yr old  

Associations

I read Studio G's blog often, it is a wonderful source of entertainment for me. I recently stumbled across this post, clicking on it because of the title "Religion & Garden Design".               Read it.Reading that gave me the nudge I needed to finally mention associations here, they are powerful and invisible aspects of design work that must never be ignored.  The better designers understand that they must get to know their clients so that subtle, personal conflicts of negative associations can be avoided and positive associations used for inspiration.  Consider the meaning in shapes, colors, plants, orientation (East/West), and views.For example: when I see Beautyberry (the plant image in Studio G's post) I remember the Dallas Arboretum, visiting my friend Melinda, and working at a wonderful Dallas Landscape Architecture firm with wonderful people.The smell of Tomatoes reminds me of my childhood in Southern California, as does for Australian Tree Fern, Mother Fern, Amaryllis belladonna, Agapanthus, and Tuberous Begonias (especially the orange ones).Red and yellow together remind me of Mc Donalds, which I don't think very highly of....I've seen Topher Delaney speak about her landscape work a couple of times, I also met her once at a lunch.  At the beginning of a project, she asks her clients to tell her about where they lived when they were little.  They have a conversation and get to know each other.  She uses this more personal understanding in her design work and succeeds in bringing more meaning to the work than most.So - who are you designing for?  ....and how will the design meet their needs, bring meaning, or make it beautiful for the eye of the beholder?

Why Client Questionnaires Suck, pt. 2

Modative blog post:  I receive updates on this architecture firm's blog when they add a new post, and I thought it was interesting when they recently posted about their client questionnaire, so I thought I would share it (please notice that to their credit, they ASK these questions in person).   I like their blog and that they are sharing their processes so openly.I still think written questionnaires are a bad idea.  I think it is far more important to encourage an open dialog and be responsive to the dynamics of the design process than anything else (some of those answers could change).  Also note that only the last question, number 10, opens the door to 'getting to know' the client.  Some clients aren't very open, others may give too much information, and they don't always like ideas presented.My first post on client questionnaires gets more traffic than anything else I've written here.  I suspect that there are a lot of aspiring designers out there looking for examples of the best questionnaires.  I did this, too, early in my career.  I've even got a few oldies saved on the computer, but I don't use them.Unlike designing for a public, institutional, or commercial facility, when designing for people's homes, the Owners need to work with someone that they can trust above all else.  Someone who will listen and ask questions, then interpret the answers and produce a solution that the client will like (preferably LOVE).Designing for others isn't like any other relationship.  The designer needs to get inside the client's head a little, ask some personal questions (about money, lifestyle, privacy concerns, aesthetic preferences).  Whether you're designing an interior, structure, or garden, this is an involved and personal process.All clients need to know that you are a professional, but they also need to feel that you care about them and their project.  They need to believe that you will treat their investment responsibly, keep private information private, and deliver something beyond their dreams.  Developing a relationship that advances the open communication needed is one of the most important skills that a designer can have.Here's a story from my experience:  I once worked for a small design/build firm for a short time.  I advanced the design development phase of a large and historically significant home.  The Owners were out of town a lot, so it took a while to schedule a meeting, but the company had been working on the project for a while already.  I read the correspondence and found the company's client questionnaire.  The only notes I found regarding aesthetics were written by the client on the (mailed) questionnaire.  They noted that they did not like the color orange or Roses.  Okay then - I designed around what would be appropriate for the stately old home, avoiding orange flowers, orange foliage, and Roses.  We finally met, and they brought images with them of things that they liked.  After some discussion, it became clear that the only images they responded to favorably included chartreuse foliage and white flowers.  In fact, they requested that we include shrub roses!!

My Client's Plants

I am working on the design of a garden in San Francisco and was pleasantly surprised today by the delivery of the Hellebores that were ordered from Canada.  While I was potting them for protection during their wait to be installed at the site, it occurred to me that this shipment of plants represented some thoughts on customer service and the design/construction processes.Most Landscape Architecture firms would not be able to accept delivery of plants for a client and care for those plants until they could be installed.  They might rely instead on either using only the plants that are seasonally available or contract growing (with someone else) to care for those plants that must be received before the site is ready.  There are issues of liability (what if they die?!), space, and materials for the task.  What results can be either a prohibitively complicated and expensive ordeal, a garden that is skewed to one particular season, or having to ask the client to be patient and wait while plants become available in the future (not always acceptable by some clients).  Included in this particular project there will be a discrete courtyard featuring a statue.  We are using four different plants; Ficus pumila (Creeping Fig), Ophiopogon nigrescens (Black Mondograss), Helleborous 'Onyx Odyssea' (a double black flowering Lenten Rose), and Iris 'Frosted Velvet' (a "miniature tall" form Bearded Iris).  The Ficus and Ophiopogon are evergreen and will form the main planting to show off the sculpture, then the Iris will be in bloom in the Spring with leaves from late Winter through Summer, and the Hellebores will be in bloom in Winter with leaves holding on through Spring.  I don't expect to have both Irises and Hellebores flower at the same time, though it is possible that this could occur depending on weather conditions and temperatures (especially in the Bay Area).  While the Irises prefer more sun and the Hellebores more shade, the site location and orientation make it possible to use both in the same small area.I presented the palette (above) to the client earlier this month.  Before doing presenting, I learned that the Iris were not going to be shipped until next July, and that our local growers who carried the Hellebores had already sold out for the year.  I explained to the client that we would be ordering the Iris for delivery nine months in the future and that the Hellebores would need to be ordered immediately from Canada before the grower's shipping season closed.  He accepted the planting concept, so I had the plants ordered with delivery to my home.  I did this for a couple of reasons:1.  I wanted to inspect the plants before anyone else saw them to make sure there were no problems (and I work from home).  Having them shipped to my home also meant that I could accept delivery at any time (they arrived today - the Saturday after Thanksgiving) regardless of holidays, weekends, and business hours.2.  The plants would be shipped bare root and would need immediate attention by someone who knew what to do and had the time.3.  The landscape contractor had not yet been formally retained.4.  This also made me feel that I was giving my client the best service I could by personally protecting his investment in them and, by extension, his trust in me.It is my habit to order plants from all over the world.  Because of this, I knew ahead of time that both mail order companies were reputable and that the plants would likely be in great shape.  I was not disappointed!  Fraser's Thimble Farms worked with me to hold the plants until the payment arrived.  I took their advice to pay for air priority shipping.  The plants also required a Phytosanitary Certificate (they were inspected by the Canadian Food Inspection Agency) before coming into the U.S.   The shipment was also opened and inspected by U.S. Customs upon arrival.Below are some photos from this morning's potting:All in all, excellent plants - potted and ready for what comes next.  My own Hellebores have not leafed-out yet, so it will be interesting to see how these behave, but they each have new growth on them (see the middle photo).  They've been through a lot, being bare-rooted, inspected twice, then finally re-potted (they'll be disturbed again soon when they're planted in their new home).I have been frustrated in the past with the issues that come up when trying to design a garden around the seasonal availability of the plants I want to use.  I think it is well worth the extra effort to get the exact plants desired rather than giving up and just finding something else that is less of a pain.  I am looking forward to seeing them planted in their new home and will post again....

First Contact and The Lingo

"Could I request a post on finding and making first contact with a designer for those of us with gardens out of your jurisdiction so to speak? You’ve convinced me that outside help would be a good idea for my yard, but I don’t know where to go for it, and I don’t want to give the wrong first impression by not knowing the right terms."

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How to become a Great Client

I just got this blog post in my e-mail from Seth Godin this morning which ties in nicely with the book What Your Contractor Can't Tell You that my good friend Susan introduced me to.  Nevermind that Mr. Godin uses logo design as his example, and never mind that the book focuses on working with Architects and contractors as opposed to Landscape Architects.  BOTH sources discuss the same notion: being a "good" client, or at the very least, an informed one (weirdly, though, they seem to disagree on some points)."Good" clients are beneficial to the entire process, save everyone time, money, and headaches.  The responsibility is not the client's alone, however.  When the relationship between the client and the professionals they've hired is a productive one, the project always benefits.  I am thinking about getting extra copies of that book for my office (knowing full well that suggesting to someone that they read either the post or the book won't necessarily result in them reading either).  It is that good.  No, really.  The $15. you spend on that book can save you thousands in the long and short run.  Not a bad return on investment!I leave you with images from the Windmill Garden in San Francisco - a seasonal planting that I really enjoyed back in April 2006.