Marketing (or not) With My Clients' Homes

I think I did it right. I started designing gardens before I knew that was what I would "grow up" to do. My first forays into site design as a kid included a fantasy plant nursery, pet store, and flower shop.  My parents' back yard was the subject of many site plans as well, though they didn't implement my thoughts.I earned my BLA (Bachelors of Landscape Architecture, a 5 year degree), got my first "real" job, and after a few years, began taking my own projects on the side.  This year I started teaching and finally went full-time as my own boss.  I have essentially spent all my free time for the last mumble-mumble years absorbed in design, gardens, plants, and everything related.You would think that I would have no shortage of beautiful built projects to share online, adding new ones all the time.  Below is part of why I don't put a full body of work in public online places:Naturally, many of the projects I've worked on have been with former employers.  Many of them are my work or at least partly so, but the former employer owns the intellectual property.  I can put the work I did in my own portfolio, that is industry standard, but it is not kosher to put that stuff on my own website or blog to promote myself apart from promoting the company I worked for at the time.  In addition to that, I have agreements with some former employers that state I won't put anything online that came from my employment with them, and some clients and I have similar agreements.  Not marketing with clients' projects can be limiting in this age where everything is available at a click, but there ya go.I respect the wishes of my clients and some of them are more particular about their privacy than others.  I never post or put online anything that a client would like to keep private.  For some of them, that is everything.  The work I do is often someone's home, and I totally get wanting to keep home private!Additionally, a garden is never done.  The design work is only a portion of making a quality outdoor environment.   A great many projects are phased in for budget reasons or other limitations (this can take years!), and it also takes time for the plants to grow in.  In a recent post on a project in Italy, you can see that the photos I posted span about 2 years - after two years, that garden is just getting to the point where it looks good enough to take photos and post them.  If I had posted it too early, it would not have had the same ability to represent what the intention was in the first place.I am incredibly fortunate to work on amazing projects with amazing people - whether their own home, a rental, or a commercial or institutional project, there's opportunity for discovery, beauty, and environmental benefits all around.... so am I still doing it right?  I sure hope so.Hemerocallis 'c1797a' fd 4 

My Client's Plants

I am working on the design of a garden in San Francisco and was pleasantly surprised today by the delivery of the Hellebores that were ordered from Canada.  While I was potting them for protection during their wait to be installed at the site, it occurred to me that this shipment of plants represented some thoughts on customer service and the design/construction processes.Most Landscape Architecture firms would not be able to accept delivery of plants for a client and care for those plants until they could be installed.  They might rely instead on either using only the plants that are seasonally available or contract growing (with someone else) to care for those plants that must be received before the site is ready.  There are issues of liability (what if they die?!), space, and materials for the task.  What results can be either a prohibitively complicated and expensive ordeal, a garden that is skewed to one particular season, or having to ask the client to be patient and wait while plants become available in the future (not always acceptable by some clients).  Included in this particular project there will be a discrete courtyard featuring a statue.  We are using four different plants; Ficus pumila (Creeping Fig), Ophiopogon nigrescens (Black Mondograss), Helleborous 'Onyx Odyssea' (a double black flowering Lenten Rose), and Iris 'Frosted Velvet' (a "miniature tall" form Bearded Iris).  The Ficus and Ophiopogon are evergreen and will form the main planting to show off the sculpture, then the Iris will be in bloom in the Spring with leaves from late Winter through Summer, and the Hellebores will be in bloom in Winter with leaves holding on through Spring.  I don't expect to have both Irises and Hellebores flower at the same time, though it is possible that this could occur depending on weather conditions and temperatures (especially in the Bay Area).  While the Irises prefer more sun and the Hellebores more shade, the site location and orientation make it possible to use both in the same small area.I presented the palette (above) to the client earlier this month.  Before doing presenting, I learned that the Iris were not going to be shipped until next July, and that our local growers who carried the Hellebores had already sold out for the year.  I explained to the client that we would be ordering the Iris for delivery nine months in the future and that the Hellebores would need to be ordered immediately from Canada before the grower's shipping season closed.  He accepted the planting concept, so I had the plants ordered with delivery to my home.  I did this for a couple of reasons:1.  I wanted to inspect the plants before anyone else saw them to make sure there were no problems (and I work from home).  Having them shipped to my home also meant that I could accept delivery at any time (they arrived today - the Saturday after Thanksgiving) regardless of holidays, weekends, and business hours.2.  The plants would be shipped bare root and would need immediate attention by someone who knew what to do and had the time.3.  The landscape contractor had not yet been formally retained.4.  This also made me feel that I was giving my client the best service I could by personally protecting his investment in them and, by extension, his trust in me.It is my habit to order plants from all over the world.  Because of this, I knew ahead of time that both mail order companies were reputable and that the plants would likely be in great shape.  I was not disappointed!  Fraser's Thimble Farms worked with me to hold the plants until the payment arrived.  I took their advice to pay for air priority shipping.  The plants also required a Phytosanitary Certificate (they were inspected by the Canadian Food Inspection Agency) before coming into the U.S.   The shipment was also opened and inspected by U.S. Customs upon arrival.Below are some photos from this morning's potting:All in all, excellent plants - potted and ready for what comes next.  My own Hellebores have not leafed-out yet, so it will be interesting to see how these behave, but they each have new growth on them (see the middle photo).  They've been through a lot, being bare-rooted, inspected twice, then finally re-potted (they'll be disturbed again soon when they're planted in their new home).I have been frustrated in the past with the issues that come up when trying to design a garden around the seasonal availability of the plants I want to use.  I think it is well worth the extra effort to get the exact plants desired rather than giving up and just finding something else that is less of a pain.  I am looking forward to seeing them planted in their new home and will post again....

I am honored. Thanks!

My friend and colleague Page Huyette asked me to write a post for her blog as a guest writer. I wrote about editing as part of the design process.  Everyone works differently, I think this post illuminates part of my process really well (it should, I wrote it!).Here is the link to that post, and below one of the images (because no blog post should be without pictures!).  I took this snapshot one day a few years ago.  I had been working for a while and when I "came up for air", I thought that all the stuff on my desk (at Scott Lewis Landscape Architecture) looked interesting together.  I'm glad I took the picture, I had no idea it would come in handy some day.Thanks!